University Trademark Request Form, Permissions, and Guidelines
The Saint Leo University logo, shown above, is comprised of two components: a stylized rendering of the lion and the logotype (font) in a distinct arrangement. The combination of the contemporary lion image and the classic use of typography symbolized the university’s desire to be forward looking while respecting the past. The logo is a registered trademark® of the university.
Trademark Usage Guidelines
Saint Leo University has exclusive rights to its name, trademarks, logotypes, mottoes, and mascots and prohibits their unauthorized use. This policy has been set in place by the university to protect the symbols that are associated with its name and its reputation. Because trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.
The university’s trademarks include "Saint Leo University," "SLU," "Saint Leo College," "The Saint Leo Lions," "SLU Lions," and "Lions," as well as icons like the lion, the monarch, the interlocking SLU, and the university seal. The official colors for the university logotype (trademark) are dark green (Pantone 554) and golden yellow (Pantone 130).
Required Permission
Use of Saint Leo University trademarks in print, multi-media, advertising, promotional material, on clothing or other merchandise requires the express permission of the Saint Leo Director of University Communications or the Assistant Vice President of Marketing. Any person or entity seeking to obtain such permission should
submit an application form to either director. Vendors must also expressly agree to abide by these usage guidelines by means of a formal written contract or acceptance of a university purchase order. The Saint Leo General Counsel must approve all such written contracts. In the absence of a written contract, the vendor will receive a purchase order requiring the vendor to adhere to these usage guidelines.
Applicability of Guidelines
These usage guidelines are applicable to all Saint Leo staff, students, faculty, vendors, contractors, partners, manufacturers, customers, creative agencies, consultants, professional writers, and editors, regardless of whether such persons or entities applied for permission to use a university trademark. All persons or entities using a Saint Leo trademark will take reasonable care to prevent the unpermitted use of the trademark by others. Saint Leo University reserves the right in its sole discretion to terminate or modify permission to display the Saint Leo University trademarks by any person or organization.
Approved Graphic Styles
Use of the Saint Leo University trademarks must conform to approved standards as authorized by the university in the Saint Leo University Style and Graphic Standards Manual. Alterations or modifications to the university's trademarks are not allowed, except on the express approval of the review committee consisting of the Associate Vice President /Legal Counsel, the Director of University Communications, and the Assistant Vice President of Marketing.
Prohibited Use
The university's trademarks are intended to present a positive image of Saint Leo University, and may not be altered in any way. Nor can the university's trademarks be used to promote a business, product, or service in any way that could state or imply an endorsement by the university.
The university's trademarks shall not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, military status, or veteran status, or in any other way that would be a violation of the university's anti-discrimination policies. Furthermore, the use of university trademarks with the following types of products normally will not be approved:
- products that could be used to injure or kill;
- alcohol-related products;
- tobacco-related products;
- sexually suggestive products;
- food and beverage products and accompanying packaging (other than for limited internal consumption in connection with official university events);
- products that present an unacceptable risk of liability;
- products that are inimical to the mission or image of the university.
Certain artwork or designs will not be approved for use in conjunction with the university's trademarks. These include the following:
- art depicting the use or endorsement of alcohol;
- art depicting the use or endorsement of illegal drugs;
- art depicting the use or endorsement of tobacco products;
- art depicting the use or endorsement of firearms or other weapons;
- art depicting racist, sexist, hateful, demeaning or degrading language or statements;
- art depicting profanity;
- art depicting sexual acts;
- art depicting statements impugning other Universities;
- art or a design incorporating trademarks or copyrights not owned by the university, unless written permission for such use satisfactory in form and substance to the university is obtained from the mark holder or copyright owner.
Trademark Symbol
All university trademarks must be indicated by the registered trademark symbol ® or the ™ designation, depending on the trademark being used and the item it will appear on. Please consult with the Director of University Communications for guidance. The official colors for the university logotype (trademark) are dark green (Pantone 554) and golden yellow (Pantone 130). The logo also may be used as a one color image or it may be reversed out of a dark background, if appropriate.
Please use the links below to access the following adobe PDF documents: (requires
Adobe Reader)
Trademark Usage Guidelines
Editorial and Graphic Standards Manual (2010)
Trademark Use Request Form