The marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations or international business.
Students develop a breadth of knowledge about the dynamic consumer orientation process by which persons and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
The Bachelor or Arts in Business Administraiton with a marketing specialization is offered or awarded to students at Saint Leo University Centers other than University Campus. Students may not receive a Bachelor of Arts in Marketing and a Bachelor of Arts in Business Administration with a marketing specialization.
In addition to the LINK/General Education and Business Common Body of Knowledge, the marketing specialization includes the following program components: