The marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which persons and organizations strive to anticipate and satisfy customers’ product needs and wants. The student develops an understanding of marketing concepts and functions.
Required courses in addition to the Common Body of Knowledge and support courses are:
| MKT 307 Advertising Management |
(3) |
| MKT 308 Personal Selling |
(3) |
| MKT 324 Marketing Research |
(3) |
| MKT 354 Principles of Retailing |
(3) |
| MKT 383 Consumer Behavior |
(3) |
| MKT 463 International Marketing |
(3) |
| MKT 498 Marketing Policies and Strategies |
(3) |
|
Total Credits |
21 |
Marketing Minor
Students may minor in marketing with majors in other than business administration. Business administration majors may also minor in areas that are not their specialization.
| MKT 301 Principles of Marketing |
(3) |
| Plus (4) other upper-level marketing courses |
(12) |
|
Total Credits |
15 |