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SPB 510 Foundations in Sport
Introduces the student to the broad concept of Sport Business and provides an overview of professional, collegiate, interscholastic, recreational, Olympic, Paralympic, and international sport. Searching for professional positions in sport will also be discussed.
SPB 535 Risk Management in Sport
Prerequisite: SPB 510
Focuses on an analysis of the court system, law suits in sport, risk management and risk assessment in sport and other appropriate physical activity venues. Critical incident management related to sport venues and events, liability waivers, transportation and product liability, and sexual harassment issues in sport are covered.
SPB 536 Legal Issues in Sport
Prerequisite: SPB 510
An in-depth look at appropriate constitutional amendments, statutory, administrative, and contract law that applies to the sport industry. Laws applicable to athlete representation will also be included.
SPB 540 Public Relations in Sport
Prerequisite: SPB 510
Introduces the student to a variety of publics, internally and externally for the sport organization. Focuses on application to the amateur and professional sport environments.
SPB 545 Facility Planning and Management in Sport
Prerequisite: SPB 510
An intense study of all types of indoor and outdoor facilities for sport venues and related activities.
SPB 565 Sport Marketing
Prerequisite: SPB 510
This course develops knowledge and skill in the marketing process as it relates to understanding the sport consumer, logistics, promotions and public relations activities in traditional and specialized areas of the sport industry. Primary focus will be on the application of marketing principles to specific sport scenarios.
SPB 570 Financial Aspects of Sport
Prerequisites: SPB 510, MBA 560
The course is intended to provide an overview of the sport industry and is divided into sections reflective of the major issues surrounding the financial management of sport organization in both nonprofit and profit contexts, with the emphasis on the latter. The first aspect of the course focuses on an analysis of the major professional and collegiate sport organizations in North America, with a focus on how economic factors have altered the face of sports and will continue to influence how leagues and collegiate conferences develop and evolve. The second unit examines ticket operations, pricing strategies and tactics, and revenues from broadcast rights, licensing and concessions. The final unit covers fund raising and introduces corporate sponsorship in sport organizations with an emphasis on the evaluation of the sponsorship partnership as a lucrative revenue stream.
SPB 580 Research in Sport
Prerequisites: All required MBA and SPB courses; student may take one course while enrolled except for the course in which they hope to conduct research or complete a major project (e.g. Sport marketing research, must have already completed SPB 565).
This course focuses on the methods, techniques and application of the social research and evaluation process in the context of sport management. Introductory survey of social research methodologies, including developing research problem, literature review, data collection, and data analysis, with emphasis on applications in the disciplines of sport management will be a major emphasis in this class.
SPB 596 Thesis/Corporate Research
Prerequisites: All MBA and SPB courses required for the MBA with a concentration in Sport Business. Course may be concurrently taken with one other required course with the exception of SPB 580 and the course in which they hope to conduct their research/major project.
Student will be supervised in the development of a master’s thesis or corporate research project. The scope of both is comprehensive.
SPB 597 Internship in Sport Business
Prerequisites: All MBA and SPB courses required for the MBA with a concentration in Sport Business. Course may be concurrently taken with one other required course. Its intent is to be the final culminating experience prior to the completion of the MBA with a concentration in Sport Business utilizing the information learned in all previous courses.
Students should understand that some organizations may require 40 hour work weeks and should consider having completed all course work. Student will be supervised by a Sport Business faculty member and sport organization on-site coordinator in an internship approved at least one month prior to the start of the intended semester. The student must work a minimum of twenty hours per week. However, it is strongly suggested the student seek out a paid 40-hour per week internship with a sport business in the selected field of their choice. This course cannot be taken by individuals currently working for a sport organization. Its purpose is to assist individuals gaining full-time employment with a sport organization. The internship shall last a minimum of 16 weeks and is a full academic course. |