Lax, John

Title: Instructor of Marketing

Department: Communication Management and Marketing

Phone: 352-588-8191



  • Doctoral Candidate
    Nova Southeastern University
    Anticipated ABD Fall 2015
  • Master of Science in Marketing
    University of South Florida; May 2009
  • Master of Business Administration
    University of South Florida; May 2003
  • Bachelor of Arts in Communications, summa cum laude
    University of South Florida; August 1979


Professor Lax began teaching for Saint Leo as an adjunct at our MacDill AFB Center in 2008 and joined the Campus full time faculty in Fall of 2010. Prior to Saint Leo, he taught at the University of South Florida Polytechnic, Hillsborough Community College and has taught online courses for a number of private schools including training new online instructors.

John Lax holds a M.B.A and a M.S, in Marketing, both from the University of South Florida and is a full time faculty member at Saint Leo University. Prior to his academic career, Professor Lax spent more than 25 years in corporate roles including retail management, VP of Product Marketing for a software firm and Director of Marketing and Communication for a trade association. He is the faculty advisor for Pride Consulting, SLU’s student managed consulting firm.

Community Affiliation:

  • American Marketing Association
  • University of South Florida Alumni Association
  • Volunteer – Dade City Chamber of Commerce Marketing Committee
  • Tampa Bay Partnership Marketing Committee
  • Wesley Chapel Chamber of Commerce

Teaching & Professional Interests:

I am most interested how marketing and advertising is evolving to meet the demands of an increasingly sophisticated marketplace. Consumers have many more choices and this gives academics more opportunities to explore the relationships between buyers and sellers. I am also interested in the ethics of marketing, economic development and branding.

Honors & Awards:

  • Beta Gamma Sigma

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