Combining Your Passion for Sports with a Career in
Our culture is fanatical about sports and that passion translates
into a huge industry. Plunkett Research, Ltd. estimates that the
entire sports industry in the U.S. is worth $422 billion.
A degree focused on the business side of the sport industry
offers vast career opportunities for those seeking employment in
the field. An entire team works behind the scenes of any sport:
athletic directors, agents, facility managers, event coordinators,
sponsors, marketing professionals, the media, and more.
What could you do with a degree that combines your passion for
sports with the exciting and fast-paced world of business
management? To answer that question, you need to first do a little
soul searching. Take the time to consider your interests and
skills. Do you like to sell people on your favorite team? Can you
give the play-by-play of the game better than you can actually play
it? Do you enjoy the thrill of cheering in the stadium and want to
help shape that experience for other spectators?
Think about how you answered the above questions and that can
help you determine how you can use a Sport Business Degree to succeed in
one of these careers:
In collegiate sports, athletic directors run the show. As
leaders of their schools’ athletic programs, ADs hire and manage
the coaches, prepare budgets, and coordinate with coaches to
schedule games and practices. The median salary for athletic
directors is between $50,000 (high school) and $100,000
Sports Information Director
In a nutshell, the SID is a public relations guru with a sports
focus. The sports information director acts as a spokesperson for
an athletic program at a college, coordinating media coverage for
events. They prepare press releases, manage stats and historical
records, and prepare media guides on players and teams. The
national median for sports information directors is $90,000.
There is no game without the fans. The marketing director devises
a comprehensive plan to entice people to spend money on tickets and
team merchandise. The marketing director promotes a team’s or
athlete’s brand using a variety of creative strategies - through a
website, through giveaways, at stadium or ballpark shops, etc.
Marketing directors typically make $40,000 to $80,000.
Sports Facilities Manager
Football stadiums, baseball fields, race tracks, golf courses –
these are the playgrounds of athletes, and they all require
constant upkeep, considering the number of games and people they
hold. Sports facilities managers make sure that the playing field
and locker rooms are well maintained, secure, and ready for game
day. The salary range for sports facilities managers is $20,000 to
$125,000, depending on the type of facility.
Sport Event Manager
The Super Bowl. The Olympics. The World Cup. This and thousands of
other sports events around the world need qualified people to plan,
market, implement, and manage personnel, operations, and
infrastructure. The salary range for sports facilities managers is
$25,000 to $120,000, depending on the type of event.
According to the Nielsen ratings, the 2011 Super Bowl set a
record as the most-watched program in U.S. television history.
Since new stadiums spring up every year, and companies continue to
pour more and more advertising dollars into sports, it is safe to
say there will be continued growth in this already-popular field. A
business management degree with a focus on the sports industry
offers a wide playing field for enthusiasts; the challenge is
simply finding your niche.
Saint Leo University, the oldest Catholic college in Florida
(1889), ranks as one of the top universities in the South,
according to U.S. News & World Report's "America's Best
Colleges" list. Saint Leo’s main campus, located 30 miles north of
Tampa, educates more than 1,850 traditional students, part of a
total enrollment of more than 15,000. Saint Leo University ranks as
one of the nation's ten leading providers of higher education to
the military and is a nationally recognized leader in online
To learn more about Saint Leo University’s Sport Business
Degree options, visit http://www.saintleo.edu/Academics/School-of-Business/Undergraduate-Degree-Programs/Sport-Business-Degree.