Alumnus Jack Glasure Captivates Audience of Business Students

September 29, 2010

JackGlasureWhen he graduated from Saint Leo College in1982 with a degree in business administration and a gift for communicating, Jack Glasure quickly learned he had another attribute that set him apart from the crowd. He knew the service station business.

The young student-athlete came from a family who then owned Chevron stations along Interstate 75, so his parents gave him the responsibility of running the Brooksville station to generate the profits to pay for college. The young Glasure was highly successful, so much so that Chevron noticed his business savvy and communications skills, and hired him. That put him on the path to a 15-year career in domestic marketing, retailing, and public affairs in the oil business.

“I had an angle, I had an expertise,” Glasure told a gathering of business students this week during a visit to University Campus. Everyone can follow that example, Glasure said, either by building on the knowledge they may already possess from work or a family enterprise, or by learning as much as they can about an industry or a field that somehow excites them. He used the example of one student’s passion for surfing. Even while she is in college, she can learn about the industry that supports her hobby by reading trade journals, visiting surf shops, and attending industry conventions (at a student admission rate). Those practices will help new entrants in the work world gain a base of knowledge, contacts and ideas, he said. Keeping up with the business section of The New York Times on a daily basis, as well as regional business journals, is also important, he stressed.

And those are the disciplines he likes to see in young people who come to the company he now operates with his partners. French/West/Vaughan, which Glasure cofounded in 1997 in Raleigh, N.C., is the largest independent public relations agency in the Southeast, and employs 75 people. Glasure is the executive vice president and is based in Tampa, and travels frequently to New York and other locations for business. The company provides public relations, advertising, and public policy counseling services for corporate brands including Wrangler, Dasani, Justin Boots, and Astroturf. “We’ve done well, and we’re growing, and it’s fun,” he said.

Glasure met with a cross-section of Saint Leo business majors attended the gathering, including students from the marketing, sport business, communications management, and international hospitality and tourism management programs.