Changes Announced in Athletics Administration

July 14, 2010

Changes_Announced Saint Leo University Director of Athletics Francis X. Reidy has announced a department-wide restructuring, culminating in the addition of alumnus John Semeraro ’05 to the staff.

This change also will result in the Lions having two associate athletic directors.

Semeraro will step in as the Lions’ Associate Athletic Director for External Operations. In that spot he will oversee the marketing, special events, sports information, and community relations side of Saint Leo University Athletics. Using skills acquired during his time with the NCAA and the Peach Belt Conference, he will be tasked with increasing Saint Leo’s image within the local community and assisting with the Athletics Department’s branding initiatives.

Semeraro graduated from Saint Leo with a bachelor’s degree in accounting. He was a three-time Male Athlete and Scholar-Athlete of the Year in both soccer and golf and earned an NCAA Postgraduate Scholarship Award. He also holds a Master of Business Administration degree in sports administration.

Entering her 10th year working in the Department of Athletics, Vicki Fredrickson ’99,’04 has been promoted to the Associate Athletic Director for Internal Operations. She will oversee student services, NCAA rules education, governance, eligibility, and financial aid.

Originally hired as the Lions’ front-office coordinator in 2001, Fredrickson has since obtained her Master of Business Administration degree, NACDA Sports Management Certification, and the NACWAA/Hers Institute Certification. She held the title of assistant athletic director for compliance before this promotion. She will continue directly overseeing the Lions’ compliance and NCAA rule-enforcement efforts, and will also continue to hold the Senior Woman Administrator title.

In addition to these duties, Fredrickson and Semeraro will assist in the oversight of some of the Lions’ 16 sports.

Saint Leo University Athletics’ new structure resembles college and university athletic departments nationally by bringing the marketing, ticketing, sports information and fundraising efforts all under one umbrella. This should make following the Lions even more enjoyable for fans.

To read about other promotions in the department, please click here: http://www.saintleolions.com/article.asp?articleID=2349