New Saint Leo Polling Institute Prepares for Next Survey

January 15, 2014

The Saint Leo University Polling Institute has attracted regional and national attention as a new, independent source of nonpartisan data on public attitudes on political and cultural issues. Inaugural survey results, released in mid-December 2013, were reported in scores of media outlets, including newspapers, broadcast outlets, and online publications. Click here to view those results.

The polling institute uses online technology to survey adults nationally, and within the state of Florida. The institute’s political polls will regularly include oversamples of Florida voters to generate statistically valid data on views within the increasingly important Sunshine State.

Faculty from Saint Leo, who possess degrees from leading institutions, help create the survey questions and interpret the findings. The first national poll surveyed 1,002 Americans and had a margin of error of 3 percent.

The media were interested to learn what polls results revealed about Americans’ attitudes about preferences for possible presidential candidates, as well their views on cultural matters, such as the use of texting devices, the sustained popularity of holiday cards, and shopping habits. Most notably, poll results attested to the widespread popularity of Pope Francis on the very same week that Time magazine named the pontiff its Person of the Year. Full poll results and survey information are still available for viewing at the polling institute’s website, polls.saintleo.edu. The institute also created a Twitter feed: @saintleopolls.

Dr. Drew Gold, the institute’s executive director and an associate professor of management at Saint Leo, said the second major national poll will be conducted in mid-March with the goal of releasing results from March 26 to 28. Dr. Gold noted that the institute may also field instant polls on issues that arise quickly and merit opinion research.

For more information about the Saint Leo University Polling Institute, contact Dr. Gold at (352) 588-6705.