Super Bowl Exec Gives MBA Students a Rare Glimpse of the Big Game

November 12, 2008

When most people talk about Super Bowl XLIII, they’ll chat about the football teams expected to play and the musical entertainment for half-time.

Super Bowl Exec Gives MBA Students a Rare Glimpse of the Big Game Reid Sigmon has a few hundred more details on his mind. As executive director of the 2009 Super Bowl, to be held in Tampa on Feb. 1, 2009, Sigmon coordinates the lodging, transportation, security, special parties and fundraising activities the massive tourist and sporting event requires.

He shared his experiences earlier this month in a Saturday session with students in Saint Leo University’s master of business administration program. All the students share an interest in management, and some are particularly interested in the sports business or hospitality trade.

The students were intrigued to learn from Sigmon that:

Guests will arrive in Tampa Bay over a three- to four-day period before the Bowl Game, and all try to leave during a three-hour time period the Monday after the game, creating some transportation challenges;

About 10,000 people will be working at Raymond James Stadium the day of the game, requiring advance hiring and training;

Though Tampa Bay has hosted Super Bowl games previously, this is the first one since the 9/11 attacks, and consequently, a larger security perimeter will be established around the stadium.

Because of the myriad of details involved in successfully planning such large-scale projects, students interested in sports and hospitality are well-advised to pursue the MBA degree, the executive told students. MBA grads are "able to examine things from all the different perspectives," said Sigmon, who holds an MBA from the University of Florida.

Sigmon also shared with students this perspective on the game: "No matter who plays, we all win," because of the increased exposure Tampa Bay gains among convention planners by hosting the Super Bowl.

Reid Sigmon speaking to Saint Leo MBA students with MBA Program Director Bob Robertson on left

For more information, visit a new Web site: