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MBA - Social Media Marketing Concentration

MBA Online Academic
Achievement Scholarship

We are pleased to offer a scholarship opportunity equivalent to a savings of $6,000 over the course of a qualifying student’s program.  LEARN MORE.

Why choose Saint Leo's MBA in Social Media Marketing?

Saint Leo University’s MBA in Social Media Marketing is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights to better influence business decisions. Through experiential learning, students gain confidence in advanced marketing data analysis tools and frameworks.

The curriculum consists of 18 graduate credits in strategic marketing, businesses with the decision-making process. Student may choose to complete the 12 required courses (three semester hours per course) in as little as 12 months by taking two classes per 8-week term. In keeping with Saint Leo’s commitment to personalized attention, classes have no more than 30 students per class (average 20) to ensure students have ample interaction with faculty.

The increase of businesses using social media marketing has created new ways to identify, contact, interact, and satisfy consumers. We have reached the point where we have access to huge amounts of data that were inconceivable ten years ago. This creates opportunities to gain new insights and to improve decision-making in all activities, including business. These developments have also created a demand for managers with the technological and conceptual skills to understand and apply these technologies, and to take advantage of the existing data. “Big Data” is revolutionizing science, politics, entertainment, art, sports, the environment, social life, and business.

Graduates of our Social Media Marketing MBA are able to conduct traditional marketing research, as well as web and social media analytics using the latest data mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Our online MBA is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).

 

View Degree Requirements


The Program is Intended to Yield:

  • An understanding of business principles
  • A knowledge of functional operations
  • The ability to work effectively in today’s ever-changing business environment

Learn how an MBA Degree - designed for working adults - can help you advance your career and achieve your goals.

Why Get an MBA? | MBA Info Session

MBA Webinar

This helpful information session introduces you to our Master of Business Administration (MBA) degree program and its many high-demand specializations offered by the Tapia College of Business, along with how to navigate our admissions process.

You'll learn more about:

  • The university and its highly rated Tapia College of Business,
  • Learning outcomes and career opportunities with an MBA,
  • Admission requirements,
  • The seamless application process, and
  • Financial aid options to help reduce your tuition expenses.
Watch MBA Webinar Now

Degree Requirements

BUSINESS CORE (21 CREDITS)
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