Business Administration, Bachelor of Arts - Marketing

Why Choose a Business Administration Degree with a Specialization in Marketing?

Develop an understanding of marketing concepts and functions, we all as the processes used to anticipate and satisfy customers' product needs and wants.

The College of Business' online B.A. in business administration with a marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.

To help you succeed in today's fast-changing business environment, the curriculum explores:

• Advertising management
• Personal selling
• Market research
• Consumer behavior
• Essential business skills
• International business
• Entrepreneurship

As those who enter the business world must be prepared to support all other segments of business, you will also study general business practices and principles such as accounting, management, macro- and microeconomics, and business law.

In addition to the analytical tools and technologies necessary to solve complex business problems, the program emphasizes leadership skills within Saint Leo's core values and traditions.

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