Why Choose a Bachelor of Arts in Business Administration - Marketing Degree Specialization?
Develop an understanding of marketing concepts and functions, we all as the processes used to anticipate and satisfy customers' product needs and wants.
The College of Business' online BA in Business Administration with a Marketing degree specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.
To help you succeed in today's fast-changing business environment, the curriculum explores:
- Advertising management
- Personal selling
- Market research
- Consumer behavior
- Essential business skills
- International business
- Entrepreneurship
As those who enter the business world must be prepared to support all other segments of business, you will also study general business practices and principles such as accounting, management, macro- and microeconomics, and business law.
In addition to the analytical tools and technologies necessary to solve complex business problems, the program emphasizes leadership skills within Saint Leo's core values and traditions.
The marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which persons and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
The Bachelor of Arts in business administration with a marketing specialization is offered or awarded to students at Saint Leo University Centers other than University Campus. Students may not receive a Bachelors of Arts in marketing and a Bachelor of Arts in business administration with a marketing specialization.
Learning Experience:
Education Center
Online
Est. Time to Complete:
4 years
Credit Hours:
120 hours