The Digital Communication specialization within the Bachelor of Arts in Communication prepares students to create compelling digital content using industry-standard tools and techniques. This specialization focuses on the technical and creative aspects of communication, including video production, post-production, visual design, and digital photography.
Students gain hands-on experience producing content for digital platforms while learning how to engage audiences, tell stories visually, and support organizational communication goals in a rapidly evolving media landscape.
This program is offered:
Campus
The Digital Communication specialization is ideal for students who want to develop practical, production-focused communication skills. Through a combination of required and elective courses, students learn to plan, produce, and refine digital media content while building a strong foundation in communication theory and strategy.
Graduates are prepared for entry-level roles that support digital content creation, multimedia communication, and marketing initiatives across a variety of industries.
Est. Time to Complete:
4 years
Credit Hours:
120 hours
Program Description
This specialization is part of the Bachelor of Arts in Communication and follows Saint Leo University’s undergraduate degree requirements. Course offerings include required and elective options designed to help students build technical expertise in digital media production and communication.
For detailed curriculum information, course descriptions, and official degree requirements, please refer to the academic catalog.
Skills You’ll Develop
Students in the Digital Communication specialization build practical, in-demand skills that support digital content creation and organizational communication, including:
- Video production and post-production techniques
- Visual and branding design for digital platforms
- Digital photography and image composition
- Writing and content development for online media
- Use of industry-standard media and design tools
- Creative problem-solving and visual storytelling
Career Paths
Graduates of the Digital Communication specialization are prepared to support digital communication and content initiatives across a wide range of industries. Career paths may include:
- Digital Content Producer
- Multimedia or Media Production Specialist
- Social Media Content Creator
- Marketing or Communications Assistant
- Video or Media Coordinator
- Digital Communications Specialist