How does the program work?
Interested in how businesses bring products to market and what makes them successful? Then you understand the importance of building a strong brand message. Build your own brand by anticipating the needs of the job market. When you combine your BA in Marketing with the MBA, you'll be able to bring your skills to the market faster and distinguish yourself from your competitors - both key elements of marketing success.
The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.
Jump to
Marketing 3+1 Program Details
Students who join the Marketing 3+1 Accelerated Degree Program will enjoy all of the benefits afforded by study at Saint Leo's Donald R. Tapia College of Business. Other benefits include:
- No entrance exams required for the graduate portion
- Preferential admission to the graduate program
- Gaining a competitive edge over their peers, graduating with two high-value degrees in less time
- Ability to enter the workforce earlier, armed with an advanced degree that will likely increase career opportunities and earning potential
- Savings by reducing the amount of tuition, fees and housing costs necessary to earn both degrees
Learn Your Way:
Online, On Campus, or Near You
-
-
What are the on-campus facilities like?
Students who pursue their degrees at Saint Leo’s main campus near sunny Tampa Bay, Florida, join a community of enthusiastic learners just like them.
-
What are the benefits of earning your Marketing 3+1 degree online?
Saint Leo University’s online learning experience provides a well-rounded education with the flexibility to tailor your course of study to meet your individual needs. We know our students have lives outside school, and we seek to meet them where they are. Online students can count on receiving excellent academics as well as opportunities for hands-on learning.
-
It will help me be responsive to the latest needs and issues such as gender identity, issues of technology, abuse, and the concerns of the smartphone generation. What I like is that it will teach me how to use applied theology to discuss these issues.
Fr. Rojas
Are education centers near you offering Marketing 3+1 programs?
You may also choose to pursue your degree through one of our education centers, which merge a traditional in-person education with the flexibility to match your lifestyle. Education centers offer eight-week academic terms as well as evening and weekend classes.
Career Outlook
No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.
-
-
How will you gain real experience?
Internships
Write for a company blog. Promote a new product. Conduct market research. College of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.
Networking
The inaugural Executive Advisory Council to the College of Business includes distinguished members from Ernst & Young, Tribridge, T. Rowe Price Services, Newport News Shipbuilding, Tech Data Corporation and Catalina Services.
Memberships
Join the student chapter of the American Marketing Association (AMA) and become an active member in its honor society, Alpha Mu Alpha.
Conferences
Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.
Technology
Saint Leo's state-of-the-art College of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.
College of Business
-
-
Saint Leo’s College of Arts & Sciences offers students a holistic education that lays a strong foundation for critical and independent thinking. The curriculum is designed to help students broaden their horizons and build valuable skills sought by employers. From biology to sociology, the College offers 17 high-quality and flexible programs on campus, online, and through our education centers.
Student Stories
The English minor strengthened my writing acumen while also supporting my Theatre major. In my senior year at Saint Leo, I wrote and directed an original play for my senior project, an experience directly shaped by my course work in the minor: Introduction to Dramatic Writing, Graphic Novels to Film, and Shakespeare. These courses strengthened my ability to read closely, write analytically, and develop character-driven interpretation and analysis, while also preparing me for graduate study abroad by building independence and discipline in my academic work.
My English minor played an important role in my acceptance to Politecnico di Milano (PoliMi), the #1 university in Italy, and my admission to Accademia Teatro alla Scala. The writing I completed for my minor prepared me very well for both application processes and scholarship materials.
Paul Vitaliti, Class of 2025, English Minor, Theatre Major.
In the English major, we are tight knit. It has been much easier to befriend my classmates within my major than those in my general education classes. I am grateful for the time we have spent together in and outside of the classroom. The classes are not only engaging but thought-provoking. The major isn't simply about learning certain subjects, but to build our critical thinking and argumentative skills. We are taught to analyze every topic and form our own ideas for a nuanced debate or report. The English major has offered me the chance to build both my creative and academic writing skills through the classes offered at Saint Leo.
Emma Garrett: Class of 2027
The versatile English degree provides the foundation for many career paths, just as stories and narratives have provided the foundations of civilizations since humans started communicating. At Saint Leo, you explore the historical context behind why those stories exist in the first place. You’ll explore narratives from across cultures through many lenses and learn how to effectively participate in dialogue through research and analysis. The benefits are wide-reaching. I graduated with an English degree and then pursued an M.B.A. at Saint Leo. This combination has helped me navigate many roles in which effective communication, analysis, creative solutions and strategies dominate: Quality Assurance, Project Management, Paid Ads, and Search Engine Optimization. My English degree has also been instrumental in teaching me the necessary skills to publish my creative work in Dancing Girl Press and Frogpond and publish an article about data storytelling with Search Engine Land. I highly recommend the English degree at Saint Leo!
Amanda Beil: Class of 2013, Published Author, Project Manager
As an English major, I learned the power of writing and communication to motivate, change, obscure, and apologize. The program cultivated my deep curiosity about the stories we live with and who gets to tell them. I graduated from the English major with an uncanny comfort engaging in ideas, artifacts, and practices that were outside of my comfort zone. Classes created meaningful, challenging, fun, and productive discussions, moments where I was forced to commit my ideas to paper and review them with peers—the unsung moments of professional development that the English Major provides. Literature is a playground for conflict, strife, and love: The complexities of life.
Wesley Johnson, Class of 2010—Assistant Professor
The English major continues to shape my life today. The program fostered intellectual curiosity, critical thinking, and a deep appreciation for the power of clear communication. Through meaningful discussions, constructive feedback, and self-reflection, I learned how to listen, adapt, and grow. Moreover, those lessons became the foundation of a rewarding career in medical writing. For nearly two decades, I have helped communicate complex scientific research through clinical study reports, protocols, and regulatory submissions that contribute to bringing new treatments to patients.
Mary Goodwin (Stevens), Class of 2007—Medical Writer
My Saint Leo English degree laid the foundation for my career as an attorney (J.D.) and Army Public Affairs Officer. I sharpened my ability to write persuasively, learned to view an issue from multiple angles and write about it objectively, and developed my research skills. All of these are critical to my law practice today. Additionally, as a Public Affairs Officer, I supervised Army writers, editors, photographers, and videographers in the United States and abroad. This work has taken me to various locations in the U.S., Europe, South America, and Africa. Though I’ve moved over to a position in Intelligence now, the communication skills started at Saint Leo continue to benefit me today. Your English degree can take you far.
Grant Schrantz, Class of 2015 - Attorney
News
Accreditation
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, specialist, and doctoral degrees.