Why Earn Your Marketing Degree at Saint Leo University?
With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.
Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.
This program is offered:
Campus
The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.
Est. Time to Complete:
4 years
Credit Hours:
120 hours
Undergraduate Marketing Program Details
Students who have earned their BA Marketing degree from Saint Leo University have gone on to successful careers as Marketing Communications Specialists, Sales Directors, Creative Directors, Media Analysts and much more. Our Marketing Alumni are currently employed by top companies like Verizon Wireless, Hyatt Regency, Catalina Marketing, the Tampa Bay Lightning, as well, among others. Pursue your passion as a professional by enrolling in a Bachelor of Arts in Marketing program that will set you apart from the competition.
Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.
Learn Your Way:
Online, On Campus, or Near You
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What are the on-campus facilities like?
Students who pursue their degrees at Saint Leo’s main campus near sunny Tampa Bay, Florida, join a community of enthusiastic learners just like them.
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What are the benefits of earning your marketing degree online?
Saint Leo University’s online learning experience provides a well-rounded education with the flexibility to tailor your course of study to meet your individual needs. We know our students have lives outside school, and we seek to meet them where they are. Online students can count on receiving excellent academics as well as opportunities for hands-on learning.
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It will help me be responsive to the latest needs and issues such as gender identity, issues of technology, abuse, and the concerns of the smartphone generation. What I like is that it will teach me how to use applied theology to discuss these issues.
Fr. Rojas
Are education centers near you offering marketing degree programs?
You may also choose to pursue your degree through one of our education centers, which merge a traditional in-person education with the flexibility to match your lifestyle. Education centers offer eight-week academic terms as well as evening and weekend classes.
Career Outlook
No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.
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How will you gain real experience?
Classroom learning is only part of the marketing degree program at Saint Leo University. We also know the value of hands-on experience. That is why internships and research projects are built into the curriculum. Saint Leo has a strong relationship with many internship organizations across the country, including Boys & Girls Club and Head Start.
Plus, our Career Services center is always available to help connect you with a variety of other experiential learning opportunities to fit your individual career goals.
What can you do with an undergraduate marketing degree?
Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.
What are the top marketing degree jobs?
- Marketing Communications Specialist
- Sales Director
- Event Marketing Coordinator
- Public Relations Specialist
- Social Media Marketer
- Creative Director
- Community Manager
- Advertising Coordinator
- Media Analyst
- Copywriter
Where are Saint Leo marketing graduates now?
- Compass Group USA
- Aerotek
- Catalina Marketing
- Tampa Bay Lightning
- USAA
- Neff Rental
- Artistic Judaic Promotions
- Hyatt Regency
- Verizon Wireless
- AA Technology
College of Business
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Saint Leo University’s Donald R. Tapia College of Business provides a values-centered education that develops tomorrow’s business leaders. Our students create a personal legacy of character and integrity, developing into responsible global citizens ready to contribute to society across numerous fields. As the largest Catholic business College in the U.S., students find flexible degree program options at University Campus, education centers in five states, and online.
From associate to doctoral offerings, our accredited degree programs infuse student-centered teaching, future-paced research, entrepreneurial leadership, and professional networking opportunities. Students publish papers in esteemed academic journals, present original research at national conferences, and travel around the world to learn about the complexities of overseas markets. Faculty bring decades of practical experience to the coursework, ensuring students are on the cutting edge of their desired field to achieve career success.
Student Stories
"Saint Leo's online MBA program in Supply Chain Management provided me the opportunity for flexible learning alongside other supply chain professionals in my industry. With this MBA, I expanded upon educational and professional abilities within the field of Supply Chain Operations."
Paige Holt- MBA Student specializing in Supply Chain Management
Paige is one of our MBA students who has taken full advantage of the opportunities offered by Saint Leo's online MBA program in Supply Chain Management.
“Learning ignites my passion to seek and find information that intrigues my soul, spirit, and mind. Education at Saint Leo University has had an extremely positive influence on my life and my development as a person. It has made me more confident and enabled me to steer into my destiny. Saint Leo University has provided me with different learning experiences that has enabled me to branch out and work with people effectively. It has helped me develop a great amount of self-discipline and, aside from teaching me some very important life skills, Saint Leo University has opened many doors for my future.”
Karen Sislava Reyes - MASTER OF SCIENCE IN ACCOUNTING
Karen came to Saint Leo from Flagler College where she earned her undergraduate accounting degree. Karen has worked as an intern for CliftonLarsonAllen. She plans on sitting for the CPA exam this year and will then pursue a doctorate degree.
''As a graduate now pursuing my masters of science in accounting, I’m even more thankful for how well Saint leo equipped me and not just educationally but as a leader, student, and even on a personal level. It is truly a privilege to have been taught by professors whose efforts go beyond the classroom.”
Tayhana Taylor - Undergrad Bachelor of Science- Accounting
Tayhana has completed four prestigious internships, including two with the BIG 4 CPA firms of Ernst & Young and Deloitte in New York City. These internships were highly competitive, and Tayhana engaged in both audit and tax while in these roles, gaining experience with leading-edge accounting protocols. She has been offered a full-time position with Deloitte in 2025. Tayhana has published three articles with faculty in the Tapia College of Business. The most recent titled, "The Impact of COVID-19 on the Airline Industry," was published in the Journal of Finance and Accountancy in Fall 2023
Saint Leo University has truly been a stepping stone for me. When I entered this university 4 years ago, I was unaware of what I’d be like when I left. Now, 3 weeks away from graduating, I am so thankful that I was a student here. Your time at Saint Leo University is what you make of it, and Saint Leo students are provided with so much opportunity to succeed.
O'shea Williams - Bachelor of Arts Developmental Psychology
“Saint Leo is not just an academic institution, it’s a formation institution. Saint Leo embraced me for who I am, showed faith that I could be my best, and solidified the light that was shining within me.”
Charles Onyeneke ’17
University Campus, Theology
“As a child, my great-grandmother taught me how to pray and to lean on God. Saint Leo inspired us all to learn with compassion and reminded me to keep the faith.”
Brent Patterson ’21
Center for Online Learning, Religious Studies
News
Accreditation
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, specialist, and doctoral degrees.