Marketing, Bachelor of Arts

Why earn a BA Marketing degree at Saint Leo?

With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.

Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.

Students who have earned their BA Marketing degree from Saint Leo University have gone on to successful careers as Marketing Communications Specialists, Sales Directors, Creative Directors, Media Analysts and much more. Our Marketing Alumni are currently employed by top companies like Verizon Wireless, Hyatt Regency, Catalina Marketing, the Tampa Bay Lightning, as well, among others. Pursue your passion as a professional by enrolling in a Bachelor of Arts in Marketing program that will set you apart from the competition.

Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.

View Degree Requirements