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Marketing, Bachelor of Arts

Some amazing classes
you can take at Saint Leo

  • Personal Selling
  • Marketing Research
  • Social Media Marketing
  • Consumer Behavior
  • Marketing Policies and Strategies

Why earn a BA Marketing degree at Saint Leo?

With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.

Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.

Students who have earned their BA Marketing degree from Saint Leo University have gone on to successful careers as Marketing Communications Specialists, Sales Directors, Creative Directors, Media Analysts and much more. Our Marketing Alumni are currently employed by top companies like Verizon Wireless, Hyatt Regency, Catalina Marketing, the Tampa Bay Lightning, as well, among others. Pursue your passion as a professional by enrolling in a Bachelor of Arts in Marketing program that will set you apart from the competition.

Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.

View Degree Requirements

What can you do with a degree in Marketing?

Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.
  • Marketing Communications Specialist
  • Sales Director
  • Event Marketing Coordinator
  • Public Relations Specialist
  • Social Media Marketer
  • Creative Director
  • Community Manager
  • Advertising Coordinator
  • Media Analyst
  • Copywriter

Professional development opportunities.


Write for a company blog. Promote a new product. Conduct market research. College of Business students have interned at Quest Corporation of America, Oglethorpe, Tampa Convention Center, the Ritz-Carlton Hotel, Home Shopping Network, TECO Energy and all branches of the military.


The inaugural Executive Advisory Council to the College of Business includes distinguished members from Ernst & Young, Tribridge, T. Rowe Price Services,Newport News Shipbuilding, Tech Data Corporation and Catalina Services.


Join the student chapter of the American Marketing Association (AMA) and become an active member in its honor society, Alpha Mu Alpha.


Attend annual and regional AMA conferences, and other industry events, including Saint Leo's annual International Business Conference.


Saint Leo's state-of-the-art College of Business building, which opened in 2011, features the latest in innovation—from interactive SMART Boards and a professional broadcast studio, to eco-friendly, sustainable architecture.

Where are Saint Leo Marketing grads now?

  • Compass Group USA
  • Aerotek
  • Catalina Marketing
  • Tampa Bay Lightning
  • USAA
  • Neff Rental
  • Artistic Judaic Promotions
  • Hyatt Regency
  • Verizon Wireless
  • AA Technology
Apply today
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