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Online MBA - Social Media Marketing Concentration

MBA Online Academic
Achievement Scholarship

We are pleased to offer a scholarship opportunity equivalent to a savings of $6,000 over the course of a qualifying student’s program.  LEARN MORE.

Why choose Saint Leo's online Social Media Marketing MBA?

Connect with a growing field and take your career to the next level by earning an online MBA with a social media concentration at Saint Leo University. Our program will allow the flexibility you need to successfully manage home and work life while pursuing your online MBA in social media. Find the skills and tools you need to increase brand awareness and drive more leads through social channels.

Saint Leo University’s MBA in Social Media Marketing is centered on the rapidly evolving, data-driven business world in which we live. The curriculum is designed to provide students with the critical knowledge and skills for gaining marketing insights to better influence business decisions. Through experiential learning, students gain confidence in advanced marketing data analysis tools and frameworks.

The online social media curriculum consists of 18 graduate credits in strategic marketing. Students may choose to complete the 12 required courses (three semester hours per course) in as little as 12 months by taking two classes per eight-week term. Engage in this dynamic learning environment from the comfort of your home office through this industry-leading online MBA program.

The increase of businesses using social media marketing has created new ways to identify, contact, interact, and satisfy consumers. We have reached the point where we have access to huge amounts of data that were inconceivable years ago. This creates opportunities to gain new insights and to improve decision-making in all activities, including business.

Graduates of our online Social Media Marketing MBA are able to conduct traditional marketing research, as well as web and social media analytics using the latest data-mining techniques. In addition, they will learn how to integrate all these findings into comprehensive marketing strategies using both the traditional and the new online tools.

Our online MBA is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).

View Degree Requirements


The Program is Intended to Yield:

  • An understanding of business principles
  • A knowledge of functional operations
  • The ability to work effectively in today’s ever-changing business environment

Degree Requirements

BUSINESS CORE (21 CREDITS)
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