The Digital Media Influencer specialization prepares students to create and launch high-impact content across digital platforms. You’ll learn how to strategically craft, promote, and monetize content that builds engaged audiences and supports business or personal brand goals. Whether your interests lie in social media influence, brand storytelling, content strategy, or digital entrepreneurship, this track equips you with the skills and tools to succeed in the modern media landscape.
This program is offered:
Campus
Digital Media Influencer, will focus on content creation, distribution, promotion and monetization.
Est. Time to Complete:
4 years
Credit Hours:
120 hours
Program Description
At Saint Leo University, you’ll learn from faculty with real-world media and communication experience while gaining hands-on skills through practical coursework and immersive projects. The program’s applied approach helps you build a portfolio that stands out to employers or platform audiences alike
Skills You’ll Gain
Students in the Digital Media Influencer specialization develop expertise in:
- Digital content creation and storytelling
- Social media strategy and audience engagement
- Brand promotion and digital marketing fundamentals
- Analytics and performance measurement
- Content monetization and platform optimization
- Professional use of media production tools
Careers & Outcomes
Graduates of the Digital Media Influencer specialization are prepared for roles such as:
- Social Media Manager
- Digital Content Strategist
- Brand Influencer or Creator
- Digital Marketing Specialist
- Content Producer or Consultant
Additional career opportunities may include work in advertising agencies, creative studios, e-commerce companies, nonprofits, or as independent digital entrepreneurs.