Why Earn Your Marketing Degree at Saint Leo University?
With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.
Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.
The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.
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Undergraduate Marketing Program Details
Students who have earned their BA Marketing degree from Saint Leo University have gone on to successful careers as Marketing Communications Specialists, Sales Directors, Creative Directors, Media Analysts and much more. Our Marketing Alumni are currently employed by top companies like Verizon Wireless, Hyatt Regency, Catalina Marketing, the Tampa Bay Lightning, as well, among others. Pursue your passion as a professional by enrolling in a Bachelor of Arts in Marketing program that will set you apart from the competition.
Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.
Learn Your Way:
Online, On Campus, or Near You
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What are the on-campus facilities like?
Students who pursue their degrees at Saint Leo’s main campus near sunny Tampa Bay, Florida, join a community of enthusiastic learners just like them.
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What are the benefits of earning your marketing degree online?
Saint Leo University’s online learning experience provides a well-rounded education with the flexibility to tailor your course of study to meet your individual needs. We know our students have lives outside school, and we seek to meet them where they are. Online students can count on receiving excellent academics as well as opportunities for hands-on learning.
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It will help me be responsive to the latest needs and issues such as gender identity, issues of technology, abuse, and the concerns of the smartphone generation. What I like is that it will teach me how to use applied theology to discuss these issues.
Fr. Rojas
Are education centers near you offering marketing degree programs?
You may also choose to pursue your degree through one of our education centers, which merge a traditional in-person education with the flexibility to match your lifestyle. Education centers offer eight-week academic terms as well as evening and weekend classes.
Career Outlook
No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.
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How will you gain real experience?
Classroom learning is only part of the marketing degree program at Saint Leo University. We also know the value of hands-on experience. That is why internships and research projects are built into the curriculum. Saint Leo has a strong relationship with many internship organizations across the country, including Boys & Girls Club and Head Start.
Plus, our Career Services center is always available to help connect you with a variety of other experiential learning opportunities to fit your individual career goals.
What can you do with an undergraduate marketing degree?
Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.
What are the top marketing degree jobs?
- Marketing Communications Specialist
- Sales Director
- Event Marketing Coordinator
- Public Relations Specialist
- Social Media Marketer
- Creative Director
- Community Manager
- Advertising Coordinator
- Media Analyst
- Copywriter
Where are Saint Leo marketing graduates now?
- Compass Group USA
- Aerotek
- Catalina Marketing
- Tampa Bay Lightning
- USAA
- Neff Rental
- Artistic Judaic Promotions
- Hyatt Regency
- Verizon Wireless
- AA Technology
College of Business
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Saint Leo University’s Donald R. Tapia College of Business provides a values-centered education that develops tomorrow’s business leaders. Our students create a personal legacy of character and integrity, developing into responsible global citizens ready to contribute to society across numerous fields. As the largest Catholic business College in the U.S., students find flexible degree program options at University Campus, education centers in five states, and online.
From associate to doctoral offerings, our accredited degree programs infuse student-centered teaching, future-paced research, entrepreneurial leadership, and professional networking opportunities. Students publish papers in esteemed academic journals, present original research at national conferences, and travel around the world to learn about the complexities of overseas markets. Faculty bring decades of practical experience to the coursework, ensuring students are on the cutting edge of their desired field to achieve career success.
Student Stories
The English minor strengthened my writing acumen while also supporting my Theatre major. In my senior year at Saint Leo, I wrote and directed an original play for my senior project, an experience directly shaped by my course work in the minor: Introduction to Dramatic Writing, Graphic Novels to Film, and Shakespeare. These courses strengthened my ability to read closely, write analytically, and develop character-driven interpretation and analysis, while also preparing me for graduate study abroad by building independence and discipline in my academic work.
My English minor played an important role in my acceptance to Politecnico di Milano (PoliMi), the #1 university in Italy, and my admission to Accademia Teatro alla Scala. The writing I completed for my minor prepared me very well for both application processes and scholarship materials.
Paul Vitaliti, Class of 2025, English Minor, Theatre Major.
In the English major, we are tight knit. It has been much easier to befriend my classmates within my major than those in my general education classes. I am grateful for the time we have spent together in and outside of the classroom. The classes are not only engaging but thought-provoking. The major isn't simply about learning certain subjects, but to build our critical thinking and argumentative skills. We are taught to analyze every topic and form our own ideas for a nuanced debate or report. The English major has offered me the chance to build both my creative and academic writing skills through the classes offered at Saint Leo.
Emma Garrett: Class of 2027
The versatile English degree provides the foundation for many career paths, just as stories and narratives have provided the foundations of civilizations since humans started communicating. At Saint Leo, you explore the historical context behind why those stories exist in the first place. You’ll explore narratives from across cultures through many lenses and learn how to effectively participate in dialogue through research and analysis. The benefits are wide-reaching. I graduated with an English degree and then pursued an M.B.A. at Saint Leo. This combination has helped me navigate many roles in which effective communication, analysis, creative solutions and strategies dominate: Quality Assurance, Project Management, Paid Ads, and Search Engine Optimization. My English degree has also been instrumental in teaching me the necessary skills to publish my creative work in Dancing Girl Press and Frogpond and publish an article about data storytelling with Search Engine Land. I highly recommend the English degree at Saint Leo!
Amanda Beil: Class of 2013, Published Author, Project Manager
As an English major, I learned the power of writing and communication to motivate, change, obscure, and apologize. The program cultivated my deep curiosity about the stories we live with and who gets to tell them. I graduated from the English major with an uncanny comfort engaging in ideas, artifacts, and practices that were outside of my comfort zone. Classes created meaningful, challenging, fun, and productive discussions, moments where I was forced to commit my ideas to paper and review them with peers—the unsung moments of professional development that the English Major provides. Literature is a playground for conflict, strife, and love: The complexities of life.
Wesley Johnson, Class of 2010—Assistant Professor
The English major continues to shape my life today. The program fostered intellectual curiosity, critical thinking, and a deep appreciation for the power of clear communication. Through meaningful discussions, constructive feedback, and self-reflection, I learned how to listen, adapt, and grow. Moreover, those lessons became the foundation of a rewarding career in medical writing. For nearly two decades, I have helped communicate complex scientific research through clinical study reports, protocols, and regulatory submissions that contribute to bringing new treatments to patients.
Mary Goodwin (Stevens), Class of 2007—Medical Writer
My Saint Leo English degree laid the foundation for my career as an attorney (J.D.) and Army Public Affairs Officer. I sharpened my ability to write persuasively, learned to view an issue from multiple angles and write about it objectively, and developed my research skills. All of these are critical to my law practice today. Additionally, as a Public Affairs Officer, I supervised Army writers, editors, photographers, and videographers in the United States and abroad. This work has taken me to various locations in the U.S., Europe, South America, and Africa. Though I’ve moved over to a position in Intelligence now, the communication skills started at Saint Leo continue to benefit me today. Your English degree can take you far.
Grant Schrantz, Class of 2015 - Attorney
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Accreditation
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, bachelor’s, master’s, specialist, and doctoral degrees.