business degrees - student collaboration

Bachelor's Degree in Marketing

Why Earn Your Marketing Degree at Saint Leo University?

With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.

Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.

The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.

This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.

Learning Experience:
Est. Time to Complete:
4 years
Credit Hours:
120 hours
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Undergraduate Marketing Program Details

Students who have earned their BA Marketing degree from Saint Leo University have gone on to successful careers as Marketing Communications Specialists, Sales Directors, Creative Directors, Media Analysts and much more. Our Marketing Alumni are currently employed by top companies like Verizon Wireless, Hyatt Regency, Catalina Marketing, the Tampa Bay Lightning, as well, among others. Pursue your passion as a professional by enrolling in a Bachelor of Arts in Marketing program that will set you apart from the competition.

Build a portfolio you're proud to present to employers—one that shows you understand buyer habits, strategic planning, traditional and new media, and the ethics of multinational business.

Learn Your Way: 

Online, On Campus, or Near You

  • Saint Leo students and instructor in classroom
  • What are the on-campus facilities like?

    Students who pursue their degrees at Saint Leo’s main campus near sunny Tampa Bay, Florida, join a community of enthusiastic learners just like them.

    Learn about the On-Campus Experience

  • What are the benefits of earning your marketing degree online?

    Saint Leo University’s online learning experience provides a well-rounded education with the flexibility to tailor your course of study to meet your individual needs. We know our students have lives outside school, and we seek to meet them where they are. Online students can count on receiving excellent academics as well as opportunities for hands-on learning.

    Learn about the Online Experience

    Visit Online Admissions

  • Taking online classes has afforded me the opportunity to learn while maintaining a job. They give me some flexibility to study at times that work more cohesively with my schedule and allow me to utilize resources such as the library 24 hours a day.

    Bentley Streat | Hayes, VA

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Are education centers near you offering marketing degree programs?

You may also choose to pursue your degree through one of our education centers, which merge a traditional in-person education with the flexibility to match your lifestyle. Education centers offer eight-week academic terms as well as evening and weekend classes.

Explore Education Centers

Career Outlook

No matter which learning experience you choose, you will receive plenty of professional development opportunities, industry knowledge from expert professors, and support from the Saint Leo community. All this together means that you will be ready for a successful career or continued studies upon graduation.

  • Saint Leo University students in Psychology classroom
  • How will you gain real experience?

    Classroom learning is only part of the marketing degree program at Saint Leo University. We also know the value of hands-on experience. That is why internships and research projects are built into the curriculum. Saint Leo has a strong relationship with many internship organizations across the country, including Boys & Girls Club and Head Start.

    Plus, our Career Services center is always available to help connect you with a variety of other experiential learning opportunities to fit your individual career goals.

What can you do with an undergraduate marketing degree?

Graduates launch careers in sales, advertising, retail, marketing research, management, customer relations, event planning and public relations.

What are the top marketing degree jobs?

  • Marketing Communications Specialist
  • Sales Director
  • Event Marketing Coordinator
  • Public Relations Specialist
  • Social Media Marketer
  • Creative Director
  • Community Manager
  • Advertising Coordinator
  • Media Analyst
  • Copywriter

Where are Saint Leo marketing graduates now? 

  • Compass Group USA
  • Aerotek
  • Catalina Marketing
  • Tampa Bay Lightning
  • USAA
  • Neff Rental
  • Artistic Judaic Promotions
  • Hyatt Regency
  • Verizon Wireless
  • AA Technology

College of Business

  • Saint Leo University - Kirk Hall
  • Saint Leo University’s Donald R. Tapia College of Business provides a values-centered education that develops tomorrow’s business leaders. Our students create a personal legacy of character and integrity, developing into responsible global citizens ready to contribute to society across numerous fields. As the largest Catholic business College in the U.S., students find flexible degree program options at University Campus, education centers in five states, and online.

    From associate to doctoral offerings, our accredited degree programs infuse student-centered teaching, future-paced research, entrepreneurial leadership, and professional networking opportunities. Students publish papers in esteemed academic journals, present original research at national conferences, and travel around the world to learn about the complexities of overseas markets. Faculty bring decades of practical experience to the coursework, ensuring students are on the cutting edge of their desired field to achieve career success.

    Explore the College of Business