Why Earn Your Marketing Degree at Saint Leo University?
With a BA Marketing degree from Saint Leo University, you will gain the skills to build strong consumer relationships and brand loyalty in the 21st century global economy. You will learn how to get the right products and services into the hands of the right customers along with best practices for satisfying customer needs and much more.
Break out of the classroom. At the Donald R. Tapia College of Business, you'll build a foundation through lectures and discussions, then work with real clients under faculty supervision. Create a full-featured marketing plan—including product analysis, SWOT, segmentation and promotion—for the Pasco Economic Development Council, or a simulated, integrated marketing communication launch plan for University expansion projects.
The marketing major is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. Students develop a breadth of knowledge about the dynamic consumer orientation process by which people and organizations strive to anticipate and satisfy customers' product needs and wants. The student develops an understanding of marketing concepts and functions.
This major is offered only at University College. The major in business administration with a marketing specialization is no longer offered at University College. Students who are awarded the B.A. in marketing may not earn the B.A. in business administration with a specialization in marketing or vice versa.